With the incredible number of events each year in Austin, it's just not possible for professional media representation at every event. What is possible is to have the story of the event told by submitting your own photos and story. Following some basic rules while writing the story makes it more possible for your story to be published. 1. Always provide the 5 W's 2. Provide pre- and post-event releases 3. Be clear and accurate 4. Don't promise what you can't deliver 5. Follow up 6. Keep the audience in mind 7. Say thanks! For a more detailed explanation of these basic rules, Event Press Release 101.
Archive for the ‘Tips’ Category
KUT.org has a nice list of ways to help those affected by the fires that started this holiday weekend. There are drop-offs all over the area, with requests ranging from socks to dog food to canned goods. Click here to see that list and how you can help. The American Red Cross of Central Texas is also accepting monetary donations. Here is that link to donate online.
Keep Austin Giving recently hosted "Point, Shoot, Submit", a seminar on getting the most out of your digital photos. Here are a few highlights. Today's "point and shoot" cameras offer a wealth of abilities that are frequently undiscovered. Their default settings are figured to maximize capacity and photo opportunities. By changing a few settings, you can end up with a publication quality photo. Below is a broad overview of typical settings. For a longer explanation, click here to download more information on Camera Settings Tips. Image Size Default settings tent to make a good 4x6 print. Select a larger size for higher resolution or larger images. ISO Setting Determines the camera's sensitivity to light. Automatic is generally ok, but needs to be adjusted when taking indoor and outdoor photos. Flash When taking photos inside, force the flash to fire every time.
Robert Godwin has been covering the non-profit scene in Austin from the time of blue jeans and backyard barbeques to the black-tie galas of today. With over 20,000 events recorded by word and photo, Godwin leads the leagues in rubber chicken consumption. As a constant witness to the power of publicity, he now seeks to enlist a legion of assistants by sharing his knowledge of the publicity process.