Event Press Release 101
With the incredible number of events each year in Austin, it’s just not possible for professional media representation at every event. What is possible is to have the story of the event told by submitting your own photos and story. Following some basic rules while writing the story makes it more possible for your story to be published.
1. Always provide the 5 W’s
2. Provide pre- and post-event releases
3. Be clear and accurate
4. Don’t promise what you can’t deliver
5. Follow up
6. Keep the audience in mind
7. Say thanks!
For a more detailed explanation of these basic rules, Event Press Release 101.
Robert Godwin has been covering the non-profit scene in Austin from the time of blue jeans and backyard barbeques to the black-tie galas of today. With over 20,000 events recorded by word and photo, Godwin leads the leagues in rubber chicken consumption. As a constant witness to the power of publicity, he now seeks to enlist a legion of assistants by sharing his knowledge of the publicity process.